IMC is a market leader in learning tech and custom e-learning content. We create engaging, interactive and fun learning experiences for our customers to surprise, delight and educate their learners. Now it’s your turn to bring these experiences to the market and create experiences to engage our prospects.
We’re looking for a creative and ambitious Marketing Campaign Manager to take over our lead generation activities for our international emerging markets. You’ll define and implement the international marketing plan to help us capture leads through online and offline activities and then keep leads engaged through-out the buying cycle.
You should have a strong grasp of current marketing approaches and be able to lead integrated marketing campaigns from concept to execution. You will work closely with our Digital, Communications and Design specialists to ensure campaigns are delivered on time and budget. Experience in B2B marketing is essential.
The marketing team is spread between Melbourne and Saarbrücken, Germany therefore you must be organised, methodical and have exceptional relationship management skills to assist the team to work together smoothly.
Your responsibilities will include:
- Manage the implementation, tracking and measurement of lead generation campaigns for the International sector
- Managing campaigns and lead nurture activities using HubSpot
- Brief in and oversee the work of marketing specialists for key campaign assets
- Create written and basic visual campaign assets
- Maintain regular measurement of the ROI of campaigns
- Alignment activities to regional sales team
- Management of internal stakeholders such as Sales, Product Management, New Media
- Keep well-informed of current trends in B2B marketing and e-learning
- Represent the company at external events where appropriate
What we offer
- An interdisciplinary and international work environment
- Experienced, intelligent and motivated colleagues who support and inspire you – whenever needed
- A competitive salary package is on offer to the successful applicant
- Ongoing training and support
- Opportunity to really grow your marketing career
IMC is one of the world's leading service and technology providers for learning, talent and new media solutions, with 11 international locations and award-winning products. We are proud of more than 250 excellently trained, creative and competent colleagues. Over 1100 renowned international customers inspire us to the highest quality.
Ready for your next challenge? Do your skills and experience match our need? Then apply today and let's have a chat.