Are you a marketing generalist looking to become a digital specialist?
We’re a global company looking for a dynamic, growth orientated person to take on our local digital campaign management. You will ensure that we provide our leads with a seamless digital experience as they engage with our onsite and offsite content, with a focus on driving traffic, raising brand awareness and optimising the customer journey.
You will work with the Melbourne based Global Brand Manager to implement campaigns locally for the Australia, New Zealand, Hong Kong and Singapore markets.
- Implement campaigns locally for the Australia, New Zealand, Hong Kong and Singapore markets, including
- digital and search advertising campaigns, including PPC/SEM and social
- lead nurture
- A/B testing
- HubSpot management
- Manage email campaigns and newsletters
- On-going monitoring and optimisation of campaign performance
- Prepare monthly reports on our marketing campaign’s performance
- Managing APAC website and implementing any updates
- Monitoring website performance and recommending/implementing updates
- Occasional copywriting as required for social, advertising, landing pages
- Ad hoc marketing tasks as required
- Become our local champion for Typo3, HubSpot, GA, digital advertising channels
Who are you?
- 5+ years’ experience in a digital marketing role, B2B preferable
- Copywriting confidence is advantageous
- Passionate about digital marketing and learning
- Excellent cross-cultural communicator
- Experienced in Australian, New Zealand, Singapore and Hong Kong markets preferable
- Australian permanent resident
What we offer:
- You will be part of a dynamic and growing team where people collaborate with each other to ensure the customer gets the best possible solution in the most cost-effective manner possible
- Modern office located on that can be easy accessed by train/tram
- In depth training provided for all our software and technological products
- Ongoing training and support
- Opportunity to really grow your career
Digital education is our mission. WE EMPOWER PEOPLE.
IMC is a digital learning solutions company dedicated to solving complex problems. Our products are at the forefront of technology, using the latest L&D techniques, that are adaptive, flexible, people centric and business focussed. Globally, more than 1,300 customers and over 7 million users are empowered by IMC’s tailored solutions.
We like to solve puzzles, see how you fit in.