(Senior) Portfolio Product Marketing Manager
At Scheer – imc, we’re pioneers of digital transformation, relentlessly pursuing the next breakthrough in technology and innovation. As a remarkable organisation with a progressive, connected culture, we deliver high-quality solutions and champion long-term career growth for our team.
As a (Senior) Portfolio Product Marketing Manager, you own the positioning, messaging, and market narrative of our product portfolio. You translate product strategy into clear customer value and commercially effective messaging that supports launches, campaigns, and sales execution.
Working closely with Product, Sales, Revenue Marketing, and CoE Marketing, you ensure our products are consistently positioned, clearly understood, and successfully brought to market.
Your Tasks
- Own product positioning, messaging, and value articulation across the portfolio
- Act as the voice of the customer internally
- Define product narratives aligned with ICPs, personas, and buyer needs
- Design and support go-to-market initiatives and product launches
- Define product trial concepts and value design
- Develop product playbooks, presentations and assets
- Enable Sales with clear messaging, proof points, and differentiation
- Act as the internal voice of the customer, market, and competition
- Support analyst relations, industry recognition activities and impact storytelling
Your Profile
- Strong experience in product positioning and messaging
- Excellent communication and storytelling skills
- Deep understanding of B2B enterprise buyers and decision processes
- Commercial mindset with a focus on sales impact
- Proven cross-functional collaboration skills
- Great German and English language skills
- 4+ years of Product Marketing experience in B2B enterprise technology (preferred)
What´s in it for you
- We offer a friendly working environment along with colleagues who are dedicated and committed to work alongside and support you
- Flexible working hours
- Interdisciplinary and international team
- Steep learning curve and opportunities for development
